After years of fighting legal fraud by the company that copies their famous bogo, James Jebbiah’s have managed to register their brand with the Asian giant.
Yesterday, Business of Fashion published an interview with James Jebbia, founder and designer of Supreme, in which he commented on the controversial emergence of fake – but legal – stores.
The world of imitations and fake reproductions of iconic brands has surprised us with the appearance of a new fake store that has borrowed the identity of the Supreme brand and even its name: Supreme Spain.