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The famous catalog that Ikea sent us home every season is going to disappear. After seventy years of distribution, the Swedish multinational has decided to withdraw it.
The company decided to make this decision when it saw that the number of readers was decreasing considerably year after year. The Ikea catalog, which has reached 200,000 million copies, says goodbye this year with its last issue.
The product that has inspired billions of people around the world says goodbye, leaving before our eyes a new form of business that bets on digital investment. This is because during the last year online sales grew by 45% and the website experienced a rise of 4,000 million visits.
The Swedish giant will launch in autumn 2021 a tribute book with the great decoration ideas that characterize it. This will put an end to the seven decades that preceded it.