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No, it’s not a propaganda method or a sales strategy. This initiative is not only authentic, but it also shows solidarity. Covid-19 has paralysed the world, but it has made the generosity of the people living in it flourish exponentially. Adrian Cheng, founder of K11 Art Foundation, will distribute vending machines throughout Hong Kong where citizens can pick up their masks for free.
This supply amounts to 10 million medical grade face masks. It is important to remember the false sense of security that these provide, not only the use of gloves and masks prevents contagion. Washing your hands with soap and water constantly and not passing them over your face are measures that should be followed without conditions.
By the end of this month, 35 machines will be installed in 18 districts of the city in order to stop the spread of the virus among the population. Cheng has worked with eight NGOs to start this project. In order to avoid queues, a prior reservation must be made on the Internet. Once the application has been completed, a “smart redemption card” will be provided, i.e. a scanned QR code will enable the user to purchase a pack of five health masks at zero cost.
“Our teams have been working tirelessly to ensure we have the capacity to produce high quality medical masks here in Hong Kong. Today, I am pleased to share with you that all four of our local production lines will be ready this month“, announced Adrian Cheng (@adiancheng) on his Instagram. He says that this “Mask To Go” distribution program has been made possible with the help of eight NGOs in the city.
Cheng has also assisted in the distribution of masks in the UK. From his social network he has thanked all those who work to take care of the world’s population. LVMH and Kering have committed to producing face masks for France. Pyer Moss has turned its New York office into a donation center for the fight against Coronavirus. Prada is also joining the initiative by donating eighty thousand protective suits and one hundred thousand masks.
With regard to our country, there are many businessmen in the fashion sector who have stopped the production of their articles to work in the manufacture of sanitary material, such as the Inditex Group, the most notable, together with the Mango Group. Other brands such as Shoop Clothing (@shoopclothing) or Foot District (@footdistrict) are contributing with all their efforts to solve the need for protective material for health care personnel. Valentino‘s conglomerate of firms has donated one million euros to the Ifema field hospital in Madrid.