Behind New Guards Group
New Guards Group is a Milan-based production and distribution company that aims to make high-quality garments equal to those of big-name Italian fashion houses.
Descubre las últimas noticias y los lanzamientos más icónicos de nuestras firmas de lujo y marcas de streetwear favoritas.
New Guards Group is a Milan-based production and distribution company that aims to make high-quality garments equal to those of big-name Italian fashion houses.
In recent years we have seen how the catwalks of high fashion have been filled with streetwear trend. This new movement «post-streetwear» is being led and positioned by a large group of designers who have decided to break with the established rules.
Streetwear brand Palace has teamed up with Reebok for a new collection which will be releasing this weekend. Jonah Hill introduces the collection w/ hilarious video.
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