Tag: Alessandro Michele Page 1 of 2

During 2020, fashion brands faced a completely unexpected scenario. The dissonance that arose with the coronavirus crisis and the tragic realities of the prison system set a new course for the industry. The result is a series of campaigns that mark a return to the aesthetics of DIY. See Jacquemus’ campaign.

Earlier this month, Gucci presented its new collection “Ouverture of Something that Never Ended”. So, Alessandro Michele announced a virtual festival called Gucci Fest to showcase the narrative of his latest proposal. Today, Gucci concludes this series of seven-part films co-directed with Gus Van Sant.

Last July, Alessandro Michele opened the final chapter of a story that dealt with the rules, roles and liturgies that have come to define fashion as we know it. Gucci Epilogue is the outcome of this subversive narrative that reflects on the relationship between the fictional imagery of fashion and the reality of its productions.